DETAILS +

This was the first retail location for the luxury clothing brand, Vince. Located on Robertson Boulevard in Los Angeles, a destination shopping spot for young trendetters, this project sought to both appeal to the youthful energy of the area as well as to reflect the brand's classic, minimalist aesthetic.

Outside, a large punched opening features floor to ceiling frameless glass punctuated with a recessed rock and succulent garden set into the pavement.

Inside, polished concrete floors and smooth plaster walls form the backdrop for a series of pieces of custom linear millwork with a seamless, laquered, white finish. Crisscrossing and intersecting each other at the floors and ceiling, this millwork serves a number of functions, from storage to display to check out desk. Backlit white panels and frameless mirrors line the wall. These act as a blank canvas behind the merchandise, hung along one side of the store by custom cantilevered clothing racks, and along the other by custom u-shaped racks hung dramatically from the ceiling.

This was the first retail location for the luxury clothing brand, Vince. Located on Robertson Boulevard in Los Angeles, a destination shopping spot for young trendetters, this project sought to both appeal to the youthful energy of the area as well as to reflect the brand's classic, minimalist aesthetic.

Outside, a large punched opening features floor to ceiling frameless glass punctuated with a recessed rock and succulent garden set into the pavement.

Inside, polished concrete floors and smooth plaster walls form the backdrop for a series of pieces of custom linear millwork with a seamless, laquered, white finish. Crisscrossing and intersecting each other at the floors and ceiling, this millwork serves a number of functions, from storage to display to check out desk. Backlit white panels and frameless mirrors line the wall. These act as a blank canvas behind the merchandise, hung along one side of the store by custom cantilevered clothing racks, and along the other by custom u-shaped racks hung dramatically from the ceiling.